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A I D V E N T U R O

Seven Noses of Soho

The Seven Noses of Soho is an intriguing urban treasure hunt set in one of London's most eclectic neighborhoods. Created in 1997 by artist Rick Buckley, the series began as a protest against the rampant use of CCTV cameras in London. Buckley affixed plaster noses to various buildings throughout the area, and of the original installations, only about seven remain today. Each nose, with its unique shape and placement, provides a whimsical yet thought-provoking exploration of privacy, security, and art in a public space.

Planning your visit

  • Location: Various points around Soho, primarily on Dean Street, Meard Street, Bateman Street, and D'Arblay Street.
  • Best Time to Visit: Early morning or late evening during weekdays to avoid crowds.
  • Duration: Allow at least an hour to enjoy the hunt for all noses.
  • Cost: Free!

Must see stuff

  • The Brewer Street Nose: Positioned high on a wall, this one is notable for its proximity to vibrant local cafes and shops.
  • Admiralty Arch Nose: Far from Soho, this nose is worth the detour as it is believed to bring luck if you find it!
  • Dean Street Nose: Located outside the home of famous metropolitan figures, giving it a historical twist.

Tips for your visit

  • Start your hunt on Meard Street, where several noses can be spotted relatively close to each other.
  • Bring a camera and a keen eye – some noses are well hidden and blend into their environment.
  • Respect the privacy of local residents and businesses while exploring.

Why is a hidden gem

Despite its central location in London, the Seven Noses of Soho offers a unique adventure that many tourists overlook. This engaging quest not only encourages deeper exploration of Soho’s streets but also immerses participants in local myths and urban art culture rarely featured in conventional travel guides.

The Seven Noses of Soho reflects a lesser-known side of London, filled with curiosities and stories that challenge our observations and perceptions of the urban landscape. Seeking out these noses provides a fun, unusual way to explore the historic and cultural depths of Soho, making your visit to London uniquely memorable.