The Upside Down Amsterdam

Throw out every thought of a stuffy museum or quiet exhibit hall. The Upside Down Amsterdam promises high energy and Instagrammable surprises every step of the way—yet it’s smart to plan ahead for the most enjoyable experience. This whimsical attraction is located on Europaboulevard, not far from central Amsterdam, and can get crowded during weekends and school holidays. Advance booking is recommended, not just for guaranteed entry but to give yourself time to explore at your own pace. Most travelers combine a trip here with a stroll in nearby parks or a quick hop onto the tram towards the city’s museum district.

• Best time to visit: Weekday mornings offer fewer crowds and better photo ops; visit mid-spring or autumn for shorter lines.
• How to get there: Take Metro 50 or 51 to Europaplein station (5-minute walk), or arrive by tram (lines 4 or 12); parking is available but limited nearby.
• Accessibility: Fully accessible for strollers and wheelchairs; all ages are welcome, though young children may need supervision in certain rooms.
• Average visit duration: Allow 1.5 to 2 hours to experience everything and take photos.

Every corner of The Upside Down Amsterdam is designed to entertain and challenge the senses, but a few exhibits consistently draw the biggest smiles and gasps. Rooms flip perspective so convincingly that visitors become part of the illusion, whether hanging from a kitchen ceiling or lounging in a gravity-defying infinity space. Music and kinetic installations add a layer of excitement, while smaller details—scented props, interactive buttons—reward curiosity. The themed sets celebrate both Amsterdam’s wild, creative spirit and Dutch pop culture in vibrant, unpredictable ways.

• Key sights or features: The Upside Down House, an immersive living room where everything is literally upside down; a neon-lit swimming pool scene ideal for playful group shots; the surreal 'Royal Room' filled with oversized Dutch treats.
• Unique experiences: Pose on a floating bike in the Amsterdam Canal room or create viral content in the dizzying Mirror Maze.
• Photo-worthy locations: The pastel Ball Pit, candy-colored Cloud Room, and golden Amsterdam Skyline wall all beg to be shared.
• Cultural or historical facts: The décor pays homage to both traditional and modern Dutch icons, from stroopwafels to world-famous tulips, woven into interactive sets for hands-on discovery.